The highly-anticipated launch of Tesla's (TSLA) Cybertruck failed to spark an immediate surge in the electric vehicle maker's shares on Friday.

The truck's pricing exceeded expectations, particularly with the base model starting at $60,990 before factoring in any electric vehicle-related tax benefits. This figure starkly contrasts with Tesla's initial 2019 projection of a $39,900 starting price for the Cybertruck.

Investor concerns now revolve around the demand for the Cybertruck, especially considering the hefty price tag of nearly $100,000 for the top-tier model.

"There were a lot of folks in 2019 that wanted this product," commented Tom Narayan, lead equity analyst for global autos at RBC Capital Markets, during a live interview with Yahoo finance on Thursday. "I'd expect the conversion rate [from reservations] to be about 20%."

The stock experienced a dip of over 2% in morning trading on Friday.